2nd EDITION EUROPEAN MEDICAL DEVICE AND DIAGNOSTICS PRICING RESILIENCE CONFERENCE
AMSTERDAM | 2026
Shaping the Future of Pricing: Value-Led. Market-Ready. Sustainable.
key information
- AMSTERDAM
- 22nd – 24th September 2026
#TTPRICING RESILIENCE
Conference Insights
Join us in Amsterdam for the 2nd Edition European Medical Device and Diagnostics Pricing Resilience Conference — a 3-day immersive experience where strategy, data, and real-world execution converge.
Experience high-impact discussions, candid leadership insights, and interactive formats designed for real-world application.
What to Expect:
- Workshops – Deep-dive, hands-on sessions. Practical exercises and peer discussions ensure takeaways you can apply directly to ongoing projects.
- Fireside Chat – A candid conversation with a seasoned leader sharing hard-earned lessons, breakthroughs, and future insights on what the next generation of Pricing professionals must be prepared to face.
- Panel Discussion – A dynamic dialogue with the leaders exploring how geopolitical disruption, policy shifts, and economic volatility are reshaping pricing decisions—and what it takes to protect credibility, governance, and long-term resilience under pressure.
3 DAYS OF INSIGHTS & INNOVATION
PRE-CONFERENCE WORKSHOP DAY
DIVE DEEP WITH EXPERT-LED WORKSHOPS
WORKSHOP A:
HOW PRICING CAN SHAPE AND LEAD COMPANY STRATEGY
- How to bring pricing into product design
- Practical frameworks
- Real examples
- Elevate your pricing strategy
THE SCENARIO STUDIO:
- Guided scenarios
- Peer debate
- Live reflection
WORKSHOP B:
FROM VALUE PROPOSITION TO MEANINGFUL CONTRACTS
- Identify the real drivers
- Design targeted value propositions
- Shape a customized offer
- Commercial levers
CONFERENCE DAY 1
LEARN FROM REAL-LIFE CASE STUDIES, ENGAGING FIRESIDE CHAT AND ROUNDTABLE DISCUSSIONS
PRICING STRATEGY & LEADERSHIP
- Pricing as a strategic lever
- Global vs. regional alignment
MARKET ACCESS & VALUE
- HTA / HTAR integration
- Lifecycle pricing & value retention
AI & PRICING DECISION-MAKING
- AI in pricing & market access
- Price advisory tools for sales
CONFERENCE DAY 2
CONNECT THROUGH EXPERT-LED PRESENTATIONS AND PANEL DISCUSSIONS.
PRICING ORGANISATION & GOVERNANCE
- Building & scaling pricing capabilities
- Roles, processes & decision ownership
VALUE, GROWTH & COMPETITIVE PRESSURE
- Value vs. price trade-offs
- Competing in cost-driven markets
RISK, RESILIENCE & UNCERTAINTY
- Geopolitical & policy impact on pricing
- Building pricing resilience under pressure
EXECUTION, NEGOTIATION & TENDERS
- Value-led tender strategies
- Buyer behaviour & negotiation dynamics
Our Industry Specialists
Youssef Mamour
Daniel Cho
Bo Vendelboe
Kärt Veliste
Jean-Michael Sola
Kaushal Kishore
Yukti Bhargava
Raphael Prync
Ernesto Kriesten
Lívia Borges Bueno
Dr Andreas Silber
Narendra Joshi
Silvia De Angelis
Deva Rangarajan
Elena Vanni
Nandan Sampatkumar
WHY TAKE PART
Join the leading community of pricing and commercial excellence experts shaping the future of MedTech Pricing. This is your opportunity to exchange ideas, benchmark strategies, and uncover solutions to the most pressing challenges in pricing.
What Sets This Conference Apart
- Interactive Workshops & Dynamic Discussions: Engage in hands-on workshops, expert panels, fireside chats, and high-impact roundtable discussions designed to tackle real-world pricing challenges. Explore how AI-driven pricing tools, lifecycle thinking, and HTA insights are reshaping pricing decision-making.
- Cross-Functional & Cross-Regional Perspectives: Engage with leaders from pricing, commercial excellence, HTA, and global business units to share lessons learned, compare regional realities, and build more aligned, enterprise-wide pricing strategies.
- Explore Practical Innovations: Discover how organisations are leveraging innovative tools and technology to improve pricing confidence, reduce internal friction, and support smarter, faster decision-making across portfolios.
- Prepare for What Comes Next: Learn how leading teams are positioning pricing as a strategic lever, not a downstream activity — balancing value demonstration, HTA expectations, internal alignment, and long-term market sustainability across Europe.
KEY TAKEAWAYS
DEFEND VALUE ACROSS THE LIFECYCLE
Pricing across the product lifecycle: Launch strategy to late-stage value retention
UNIFY WITHOUT OVERSIMPLIFYING
Aligning multiple internal businesses under a unified pricing strategy
AUGMENT JUDGEMENT WITH DATA
AI-based Price Advisor: Using historical data for better pricing decisions
USE PRICING AS A STRATEGIC SIGNAL
How pricing can shape and lead company strategy
TURN ASSESSMENTS INTO ACTION
Integrating HTA/HTAR insights into pricing & market access strategy
DESIGN FOR CONSISTENCY AND FLEXIBILITY
Global vs regional pricing alignment: Building a harmonised strategy
PRICE FOR LONG-TERM CREDIBILITY
Balancing value & pricing: Finding the sweet spot for sustainable growth
COMPETE ON STRUCTURE, NOT JUST PRICE
Winning in cost-driven markets: Competing without triggering a price war
Moments Captured
Take a glimpse into the highlights of our conferences, where ideas come to life and connections are made
Our Testimonials
It was inspiring to connect with fellow pricing leaders and discuss how we can collectively push the boundaries of MedTech Pricing.
– Senior Director Pricing
My first time experiencing a conference in this format. It was better than I expected. I would repeat a similar conference in the near future if possible.
– Director Product Lifecycle Management
Seeing a successful model utilised by a successful company was gold dust.
– Global Product Manager
Overall, a very good conference with so many interesting and fruitful discussions, especially the open and interactive Q&A sessions, which were very informative.
– Product Manager
I enjoyed the meeting very much. The quality of peers and talks was very high, and there were some very inspiring speeches.
– Co-Founder, CTO & Innovation
Excellent agenda and very knowledgeable presenters. Lots of opportunities to network, discuss issues, and share ideas.
– Head of Supplier Development & Quality
Good range of subjects. Good presentations where people shared both struggles and achievements.
– Head of SQM
The conference met my expectations on learning, sharing experiences and getting ideas.
– Marketing Director
YOUR ALL-IN-ONE GUIDE TO THE EVENT
Get the full scoop on what’s in store!
Explore the event overview and dive into the agenda for the 2nd EDITION EUROPEAN MEDICAL DEVICE AND DIAGNOSTICS PRICING RESILIENCE CONFERENCE —your gateway to 3 days of strategy, science, and innovation.
COLLOCATE WITH US/EUROPE
- 20th - 22nd October 2026
- Boston, MA, US
You're In Good Company
